Always on! Or maybe not…
Vi na edição desta semana da Newsweek uma página de publicidade da Alcatel Lucent com a punchline de “Always on”.
Como não me apetece ir tirar uma fotografia à dita página e passá-la para o Mac remeto-vos para o site da Alcatel onde está a dita campanha.
The Future? What Future? I’m the Future! I’m ALWAYS ON!
Fifteen-year-old Olga is a Parisian high school student. She has five best friends she can’t get enough of, and not enough hours in a day to share and discuss everything they’ve got going on. The hot parties, the weekend plans, the latest films they can’t miss, the new boutiques they’ve just discovered, the cool hangouts they must check out, all the things that make growing up in Paris so thrilling and boundless. And with the latest technology in the palm of her hand, Olga can spontaneously capture moments on video, share music and pictures, send messages and be ALWAYS ON.
To stay connected to her peeps 24/7, she has even created a blog where she sends tons of snapshots, videos, hip new URLs and info about the latest gadgets. Through her smart phone and laptop, she is linked to all her friends, their friends and their friends’ friends. She’s so into it that her blog has grown and morphed into a fascinating teenager’s guide to Paris, and people have started to pay serious attention to it. It had over 40,000 visitors last month alone! Now, Olga has even been contacted by people in the fashion industry who’d like to meet her…
But she doesn’t know if she can find the time… Nowadays, we are making new discoveries and working on future technologies that will continue to transform the way the world communicates. And we can’t wait to see how people like Olga will use these innovations to be ALWAYS ON.
(a negrito as passagens ressalvadas em roxo na publicidade)
Não obstante a bloggeuse Olga estar muito bem nas fotos e no video (apesar dos seus frescos supostos 15 anos) o objectivo da Alcatel Lucent assusta-me.
Always on, quererei mesmo estar always on? Não era always on que as televisões do 1984 estavam?
Tendo passado 4 ou 5 dias sem mexer num computador (e com um telemóvel de 2002) que me souberam a mel, este back to reality via publicidade assusta-me.
PS: Pontos extra para a Apple por mais um bom product placement, novamente com uma miuda gira. A Alcatel apagou o símbolo do MBP na revista, no video mas esqueceu-se da foto que está no site.